“Not only have the Sanrio characters been one of my favorites since childhood, but it also has such an incredible history among girls and women. Tetris will be celebrating its 35th year while Hello Kitty marking its 45th. The partnership comes at a perfect time since both are set to celebrate milestones. Either way, this is a big first step for both companies as they try to see if they can work out additional and bigger iterations of video games moving forward, IGN reported. Unfortunately, there is no mobile release mentioned although one could follow if the initial release proves to be a success.
The planned Tetris game will be a browser-based game. At the top of the list is a Hello Kitty-themed online game that will formally be released on June 3, Game Rant reported. Following in the footsteps of most entities that have collaborated through the years, the two brands have now teamed up to offer new games and a selection of merchandise for the consumer market.Īfter lengthy talks between the two companies, both agreed to enter into a multi-year partnership to produce new games and products. Individually, there is no question that Sanrio and Tetris are iconic brands that are familiar to the global market.
